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Choose Your Electives With a General MBA

As students aim to align their Master of Business Administration degree with their interests and career goals, they may ask themselves whether they should specialize in a specific business discipline or consider a general MBA. Since employers tend to hold both options in high regard, the best advice may start with a close look at the student's own career trajectory, advises U.S. News & World Report.

Many students have varied interests and a desire to respond to changing industry trends and market opportunities. As such, these students may find that a general degree that offers many options for electives — such as UNCP's MBA online — equips them with the flexibility and broad skill set they are seeking.

What Does a General MBA Mean for Your Career Advancement?

"A general MBA offers students a broad base of knowledge in business and management. You'll learn the basics across all specialties and develop skills that can be applied to many practice areas in almost any industry," says The Princeton Review. "General MBA programs focus on strengthening leadership, creativity, communication, and critical thinking skills, which are imperative to success in any field."

This may be especially key in light of the average number of job changes in one's career — more than 11, based on U.S. Department of Labor data on younger Baby Boomers.

What Electives Can You Take With UNCP's General MBA?

Students enrolled in UNCP's online general MBA program will take eight core courses and four electives. Students can choose from a wide array of electives, with 14 options available, allowing them to tailor the program to meet their specific interests and outlook.

The scope of electives includes courses in accounting, business law, marketing, management, information and technology, finance, and more. A few highlights include:

  • MKT 5450 Services Marketing, covers unique aspects of marketing service firms and nonprofits in regard to pricing, distribution, customer retention and more.
  • MGT 5290 Entrepreneurship, equips students with the competency to overcome obstacles and implement opportunities in forming or advancing business ventures.
  • FIN 5020 Personal Financial Planning, directs students to apply their financial planning skills in a scenario‐based approach and prepare comprehensive financial plans.

What Are 5 Specific Skills a General MBA Can Help You Develop?

The Princeton Review identifies five main areas in which MBA students can expect to improve their performance:

  1. Interpersonal skills
  2. Strategic thinking
  3. Entrepreneurial skills
  4. Communication skills
  5. Leadership skills

When students choose their general MBA electives, they may want to keep this list as well as their own academic and career goals in mind. As they complete a general MBA online, students may find value in flexibility for a changing employment landscape and long-term career.

Learn more about the UNC Pembroke online MBA program.


U.S. News & World Report: Why MBA Applicants Should Research Concentrations

The Princeton Review: Is It Better to Get a Specialized MBA or General MBA

U.S. Bureau of Labor Statistics: Number of Jobs Held in a Lifetime

The Princeton Review: Why Get an MBA? Practical, Applicable Skills

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